Talking of Aishwarya Rai (in my previous post), Tehelka has done a good job of blowing the lid off her hype machine. I have been wondering for a long time about the planted stories in the Indian media extolling Aishwarya's successes as a crossover actress. If one were to believe in those stories, one would imagine that in no time Aish would take Hollywood by storm and would firmly put the imprimatur of India on the international marquee.
Unfortunately, all this hype and hoopla lies exposed now.
In the past one year, she hardly had any successful film: all her recent releases, such as Raincoat, Shabd, and Pride and Prejuduce have been commercial flops. Then the stories about her being signed for the next Bond movie, about her being an Academy Award presenter, and about her having been cast with Maryl Streep in Chaos have been found to be anything but true. Even in her forthcoming movie, Mistress of Spices, she has been paired against an unknown television actor.
In the first place I never had believed in these stories. I am glad that someone has done that for the unsuspecting masses: separating the truth from unfounded rumours. People like Aishwarya should understand that in the day and age of ubiquitous internet access people can verify news. It is sad that some stars take public's interest for granted and feed them with unnecessary news to bolster their image.
Aishwarya should work hard on her films and her popularity will automatically soar. Why can't she learn from Rani Mukherjee (terrific in Black and Yuva)? Or at least she can take a few cues from Mallika Sherawat (a sex bomb but hardly an actress of repute) who's done a film with Jackie Chan and is ready to hit the red carpet in Cannes this year. She may not be a terrific actress but at least she is not lying through her teeth.
But, maybe, Aish is not perturbed by all this hype-busting. After all, she may think that even bad publicity is good publicity!