Bollywood comes to Britain

As the latest edition of IIFA Awards go to Sheffield, UK, in June, trite articles on Bollywood have started to appear in the UK media.

Here's The Telegraph's take on the Bollywood fever:

Where Bollywood films were once seen only in specialist cinemas in predominantly Asian areas, they are now routinely programmed alongside mainstream films in multiplexes.

And Bollywood producers are increasingly using British locations and actors, or making films with substantial English dialogue as well as Hindi and other Asian languages. Namastey London - a bittersweet romance about a British-Asian woman and her arranged marriage to an Indian national - was shot largely in the UK, while Goal, about an Asian football league and entirely shot here, will be released later this year. About 15-20 Bollywood films a year are made at least partly in the UK.

So why the surge in interest? Akshay Kumar, Bollywood heartthrob and star of Namastey London, says: "India is 'in' - it's gone global. When you have one of the world's fastest-growing economies, people become interested in its culture and history. And Bollywood films have a unique quality that no other filmmakers can produce."

I wonder why the Blacks and the Black Fridays from Bollywood are not mentioned?