Warner Bros. on Tuesday unveiled its first India production, the action comedy "Made in China," for which it will hold worldwide rights.
With the film -- helmed by Nikhil Advani ("Salaam-e-ishq") and produced by Indian shingles Ramesh Sippy Prods. and Orion Pictures --Warner joins Viacom, Sony and Disney in the accelerating Hollywood race to make movies in India.
Though Hollywood fare flourishes overseas, it accounts for a small percentage of the box office in India --the world's second most populous nation. For example, Hollywood fare accounted for 85% of Spain's B.O. in 2006 but only 8% in India.
Since more multiplexes mean the Indian B.O. pie is growing, Hollywood is determined to increase its share -- and rather than bringing Western influence into the movie biz, the plan is to get into the Bollywood game.
Wednesday, August 22, 2007
Hollywood goes to Bollywood
PATRICK FRATER writes in Variety: