Thursday, July 20, 2006

Krrish and the Spirit of Asian Cinema

July has been a gloomy month for Mumbai. First, the torrential rains almost brought life in Mumbai to a grinding halt. Then came the July 11 train bomb blasts, claiming over 200 innocent lives.

But amazingly, true to the irrepressible Mumbai spirit, the city got back on its feet the very next day. The show must go on!

Buoyed by the same indomitable spirit of Mumbai, the home of Bollywood, is India's first superhero movie, Krrish, which has been spreading some cheer at home and abroad. The good news is that it has been declared a super hit in India.

Despite mixed reviews, the film has surpassed all commercial expectations. The rain-washed Mumbaikers have given their shower of approval to the fantasy flick, despite having to choose between the Bollywood US$10-million-Krrish ($15.9 million) and the Hollywood heavyweight Superman Returns (US$200 million). It is also currently running all across the United States and according to reports, has been doing especially well in Connecticut, Massachusetts, New York, Pennsylvania, North Carolina and Illinois.

A beaming Mr Rakesh Roshan, the director-producer of this sequel to an earlier smash hit Koi Mil Gaya (I Found Someone, 2003), claimed in an interview that the film had made box office history by taking in the biggest ever opening in India. Not just that, the film is on its way to Harvard University as it has been shortlisted for an international-level case study.

Now that the verdict on Krrish is out, Singapore can take pride in its success. Krrish was extensively shot here under the Singapore Tourism Board's (STB) $10-million Film in Singapore! scheme, launched to generate more awareness of Singapore in countries like India — one of Singapore's top 10 visitor-generating markets.

Read the full article at Today.

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