Thursday, July 20, 2006

Virgin’s Devi triumphant in the US

Indian filmmaker Shekhar Kapur’s comic book warrior Devi has a lot riding on her slender, but strong shoulders. Not only does Devi have to combat a fallen dark God called Bala; she is now the champion for Indian superheroes drawn from ancient mythology in lands that grew up on Superman and Catwoman.

In January this year, Virgin Atlantic boss Richard Branson teamed up with US-based motivational guru Deepak Chopra and Shekhar Kapur to create an Indian equivalent of stylised, futuristic Japanese-style cartoon books known as manga. The three-way joint venture is also aimed at producing cartoon films. Virgin just rolled out its first comic book — Devi created by Kapur and artist Mukesh Singh — in stores across the US.

Devi has sold over 10,000 copies in the United States in the first two weeks since publication and the Virgin Comics reincarnation of the Indian Goddess is heading for cult status.

Read the full text here.

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