We never saw interviews of these well-known pulp writers, even though their books sold 500,000-600,000 copies easily without any pre- or post-launch publicity. They were household names in the Hindi belt.
Sadly, the once might Hindi pulp is dying in India, says columnist Mrinal Pande. This is happening, she argues, thanks to the cable television:
Cable television, the new sassy kid on the block, picked up ideas from pulp and began to jazz up romance, crime and soft porn to create soaps and programmes that bore names straight out of the Meerut novels : Sansani, Jurm, Shhhh…Koi Hai. Then came the T-Rex, the reality shows actually featuring those that have rubbed shoulders with the mysterious underworld of crime and sleaze: the Shilpa Shettys, Rahul Mahajans and Monica Bedis. After such entertainment, who needs pulp?
But looks like Bollywood too would join the fray. Sriram Raghavan who made the rocking Johnny Gaddar, is making Agent Vinod with Saif Khan. Sounds good. I hope someone will take up Ibne Safi too.